Privacy Policy

TallowGo – Privacy Policy

This Privacy Policy describes how TallowGo™ and its subsidiaries and affiliates (“TallowGo,” “we,” “us,” and/or “our”) handle personal data we collect online (through our websites) and offline (through customer service channels and in-person promotional activities). We refer to these collectively as our “Services.” This Privacy Policy explains the types of personal data we collect and process, how we may use and share this data, and the choices you have regarding our processing of your personal data.

Information We Collect

We collect personal data from you when you provide it directly to us and through your use of our website. This information may include:

• Information you provide when using our website (e.g., your name, contact details, gender, product reviews, and any information you add to your account profile);
• Transaction and billing information if you make a purchase on or via our website (e.g., payment card details and shipping information);
• Records of your interactions with us (e.g., if you contact our customer support team or interact with us on social media);
• Information you provide when you participate in a competition, promotion, or survey;
• Information collected automatically via cookies and other tracking mechanisms (e.g., pages you viewed and whether you clicked a link in one of our emails). We may also collect information about the device you use to access our website;
• Other information necessary to provide the website (e.g., we may access your location if you consent).

If you also shop with our retail partners, we may combine information you provide in store (e.g., at checkout or when subscribing to our newsletter) with the information listed above.

Information We Collect Automatically

When you visit our websites, interact with our communications, or shop with us, we automatically collect certain information. To collect this data, we may use cookies, web beacons, and similar technologies.

A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to send information back to a web server.

We may also collect information about your online activity over time and across third-party websites. The information we collect automatically may include:

• URLs that refer visitors to our websites;
• Search terms used to find our websites;
• Details about emails we send (such as opens, clicks, and unsubscribes);
• Details about the devices used to access our websites (such as IP address, browser information, device information, and operating system information);
• Details about your interaction with our websites (such as date, time, session duration, and specific pages visited);
• Store activity, such as via CCTV for security purposes where applicable;
• Usage information (such as the number and frequency of visitors to our websites).

We may associate this information with your TallowGo account (if you have one), the device you use to connect to our Services, or the email or social media accounts you use to interact with TallowGo.

For more information about how we use cookies, please see our Cookie Policy.

How We Use Your Information

Depending on how you use our website, your interactions with us, and the permissions you grant, we use your personal data for the following purposes:

• To fulfill your order and maintain your online account;
• To handle and respond to inquiries or complaints submitted to our customer support team;
• To personalize the website and show you content we believe will interest you most, based on your account details, purchase history, and browsing activity;
• To improve and maintain the website and to monitor its usage;
• For market research; for example, we may contact you for feedback about our products;
• To send you marketing messages and show you targeted advertising where we have your consent or are otherwise permitted to do so;
• For security and fraud-prevention purposes and, where necessary, to protect ourselves and third parties;
• To comply with our legal and regulatory obligations.

We process your personal data on the following legal bases under applicable data protection law:

• Contractual necessity (e.g., when you make a purchase, we use your personal data to process payment and fulfill your order);
• Consent (e.g., when you contact us with an inquiry, add optional details to your account profile, or agree to receive marketing from us);
• Legitimate interests (e.g., as an e-commerce provider, to maintain and promote our Services and understand our customers to offer the best products and experiences), always balancing your rights and expectations.

Who May Access Your Information

Third-Party Service Providers: We may use third-party service providers acting on TallowGo’s behalf to perform some of the services described above. For example, we share certain information with service providers that assist with payment processing, hosting, data administration and servicing, email delivery, research and analytics, advertising, or the operation of certain Services and features. We may also share information with our professional advisors, including auditors, lawyers, insurers, and banks, where necessary. These providers may change over time, but we will always use trusted vendors and require appropriate safeguards to protect your personal data in line with our policies and applicable law. We allow them to process your personal data only for specified purposes and, where appropriate, in accordance with our instructions.

Advertising and Analytics Services Provided by Others We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. They may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and apps, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. TallowGo and others may use this information to analyze and track data, determine the popularity of content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. To learn more about interest-based advertising or to opt out of having your web-browsing information used for interest-based advertising, visit www.aboutads.info/choices. European users may opt out via the European Interactive Digital Advertising Alliance.

We may also work with third parties to display ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these campaigns, we or the platforms may convert information about you, such as your email address, into a unique value that can be matched to a user account on those platforms to help us learn about your interests and show you advertising tailored to them. Note that these platforms may offer you choices about whether you see this type of advertising.

Your Rights and Choices
Manage or Deactivate Your TallowGo Account
You can review, update, or edit your account information— including profile, contact, payment, and shipping details—at any time by logging into your TallowGo account. You can also request deactivation by emailing support@tallowgo.com.
Marketing Opt-Out
You can unsubscribe from our promotional emails at any time by following the instructions in those emails. If you opt out of marketing, we may still send you non-promotional messages (such as order confirmations or updates to our legal terms).
Cookie Controls
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Note that removing or rejecting cookies may affect the availability and functionality of our websites.
Children
Our Services are not designed for children. If you believe a child has provided personal data to us, please contact us.

Information Security
We work hard to keep your data secure. We use a combination of technical, administrative, and physical controls to maintain the security of your data, including Transport Layer Security (“TLS”) to encrypt many of our Services. However, no method of transmission or storage is completely secure. If you have a security concern, please contact us.

International Data Transfers
TallowGo is headquartered in the United States, and we operate in the U.S. and other countries. As such, we may transfer or store your personal data in jurisdictions that may not provide the same level of data protection as your home jurisdiction. We take steps to ensure your personal data receives adequate protection in the jurisdictions where we process it, including the use of Standard Contractual Clauses and other lawful transfer mechanisms where required.

European Residents
Data Subject Requests
If you are a European resident, you have the right to access the personal data we hold about you and to request that your personal data be corrected, updated, or deleted. You also have the right to object to or request that we restrict certain processing. To exercise any of these rights, please email support@tallowgo.com. If you have a TallowGo account, you may also review, update, and delete certain personal data by logging into your account.

Legal Bases for Processing
If you are a European resident, we process your personal data when:
• We need to use your personal data to fulfill our obligations under a contract with you (e.g., processing payments and delivering the TallowGo products you ordered).
• We have a legitimate interest in processing your personal data (e.g., performance marketing, analytics, and to provide, secure, and improve our Services).
• We must do so to comply with a legal obligation.
• We need to protect your vital interests or those of others.
• You have given your consent, which you may withdraw at any time.

Questions or Complaints
If you are a European resident and have a concern about how we process personal data that we are unable to resolve, you have the right to lodge a complaint with your local data protection authority. For contact details, please see this list of supervisory authorities or, if you reside in Switzerland, the FDPIC.

California Privacy Rights
The California Consumer Privacy Act (CCPA/CPRA) and the Shine the Light law provide California residents with certain rights regarding their personal data. If you are a California resident, this section applies to you.

California Consumer Privacy Act
In the preceding 12 months, we may have collected the following categories of personal data: identifiers; commercial information; demographics (note some demographic information may be considered characteristics of protected classifications under state or federal law); internet or electronic network activity; geolocation data; audio, electronic, visual, thermal, olfactory, or similar information; inferences; and other categories of personal data that relate to or are reasonably capable of being associated with you. For examples of the precise data points we collect, see “Information We Collect” above. We collect personal data for the business or commercial purposes described in “How We Use Your Information.” In the preceding 12 months, we may have disclosed the following categories of personal data for a business purpose to the following categories of recipients:

Category of Personal Data	Categories of Recipients
Identifiers	Advertising networks, marketing partners, data analytics providers, market research platforms, payment processors, fulfillment partners, customer support partners, internet service providers, operating systems and platforms, other users (e.g., when you post reviews), fraud-prevention partners, cloud service providers, technical maintenance and system security partners
Commercial information	Data analytics providers, advertising networks, marketing partners, market research platforms, payment processors, fulfillment partners, customer support partners, fraud-prevention partners, cloud service providers
Characteristics of protected classifications (e.g., age)	Advertising networks, marketing partners, market research platforms, other users, customer feedback platforms
Internet or other electronic network activity	Advertising networks, marketing partners, data analytics providers, internet service providers, operating systems and platforms, cloud service providers, fraud-prevention partners, technical maintenance and system security partners
Geolocation data	Advertising networks, marketing partners, data analytics providers, internet service providers, operating systems and platforms
Audio, electronic, visual, or similar information	Customer support partners, market research platforms, facilities/security partners
Inferences	Advertising networks, data analytics providers, customer support partners, fraud-prevention partners, cloud service providers

TallowGo does not sell your personal data. However, we may allow our advertising partners to collect certain device identifiers and internet activity via our Services to show ads tailored to your interests. To opt out of targeted advertising, see the “Advertising and Analytics Services Provided by Others” section above.

Subject to certain limitations, California consumers have the right to (1) request more information about the categories and specific pieces of personal data we collect, use, and disclose; (2) request deletion of their personal data; (3) opt out of any “sale” or “sharing” of personal data; and (4) not be discriminated against for exercising these rights. You can request access or deletion by emailing support@tallowgo.com. We will verify your request by contacting you to confirm your identity. We may retain certain information as required or permitted by law. If you request deletion, some products and services may no longer be available to you.

If we receive your request from an authorized agent, we may require proof that you have provided the agent with a power of attorney or otherwise valid written authorization to submit requests on your behalf.

We may offer financial incentives. For example, we may provide discounts or other benefits to customers who sign up to receive our marketing emails. When you participate, we collect personal data from you (e.g., your name and email address). You may opt in by following the sign-up instructions and may opt out by contacting us. In some cases, we may provide additional terms for a given incentive at sign-up. The value of your personal data is reasonably related to the value of the offer or discount presented to you.

Shine the Light California law allows residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes, or to opt out of such sharing. We do not share your personal data with third parties for their own direct marketing purposes.

Links to Other Websites and Third-Party Content We may provide links to third-party websites, services, plugins, and applications (such as Facebook and Google) that are not operated or controlled by TallowGo. This Privacy Policy does not apply to such third-party services, and we are not responsible for their content, privacy policies, or practices. We encourage you to review the privacy policies of any third-party services before providing information to or through them.

The Services may offer social sharing features and other integrated tools (such as Facebook “Like” or “Share” buttons or the X/Twitter “Tweet” button) that let you share actions you take on our Services with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Data Retention Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as necessary for the processing purposes for which the data was collected and for other permissible, related purposes. For example, we may retain certain transaction details and correspondence until the limitation period for claims arising from the transaction has expired. When we no longer need to use your personal data, we remove it from our systems and records or anonymize it so that you can no longer be identified from it.

Changes to This Privacy Policy We may update this Privacy Policy from time to time. If we do, we will post the updated policy on our websites and indicate when it was last revised. If we make material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed about our personal data practices.

Contact TallowGo If you have questions about this policy or need help exercising your privacy rights, please contact our data protection lead at support@tallowgo.com.